5 Tips to Boost Your Facebook Ads Conversions

The organic reach of all Facebook pages has dramatically decreased causing uproar across industries since the king of the social networks is pushing all businesses to advertise on the platform in order to be seen.

Despite the outcry by many, this is a good thing for marketers since it will force the improvement of content shared by businesses on Facebook with better creative, targeting, and the ability to better measure the success of their campaigns on the network. Many of the existing Facebook marketing tips are still relevant for a company’s organic approach to the network, just less effective without the help of Facebook ads.

In the end, this focus on paid advertising will be better for Facebook users who will see higher quality ads that are more relevant to their interests. Facebook’s ad network is incredibly powerful since it has access to such a vast amount of people, 1.2 billion active monthly users to be exact, and the ability to target to these users based off of their unique interests.

Running Facebook ad campaigns can help your organization drive greater visibility to your offerings and most importantly, convert Facebook users into customers with the right approach.

Take these five tips into consideration when managing your Facebook ad campaigns.
1. Choose the appropriate call-to-action button for your ad campaigns.
This past January, Facebook introduced call-to-action buttons that allow advertisers to add either Shop Now, Learn More, Sign Up, Book Now or Download to their Facebook ads.

These call-to-action buttons help advertisers increase their conversion rates for their ad campaigns since it’s extremely clear for a Facebook user to understand the objective of the ad and therefore, when it’s relevant, they’re more likely to take action without any surprises.


When using call-to-actions on your ads, match the button being […]

Is PPC or SEO Better for Driving Traffic to Your Website?

Build it and they will come, right? Anyone who owns a website knows that’s rarely the case. When it comes to driving traffic to your website there are at least two big options: pay-per-click advertising (PPC) and search engine optimization (SEO).

For the uninitiated, PPC refers to paying for traffic via advertising programs like Google Adwords. Programs like these enable you to display ads in search results within the sponsored results sections. SEO, on the other hand, refers to specific actions you take within your own site to naturally increase your visibility and ranking in search results.

But which is best for you site? Or should you be doing both?

In this short video, we chat with Rand Fishkin, founder of Seattle-based online marketing and SEO firm Moz. He discusses the positives and the negatives behind both strategies.

Jason Fell

Jason Fell is the managing editor of

Source: Entrepreneur

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    Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedIn

I am not a big fan of Pay-Per-Click advertising. I have always believed in solid content and excellent services. But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google AdWords, Facebook Ads and LinkedIn Ads. I have used Google AdWords since 2009, mostly to attract extra traffic to my business website. Then I decided to expand my advertising horizons and explore Facebook and LinkedIn. Facebook and LinkedIn platforms are not as mature as Google, but in the world of online advertising they have made some meaningful inroads.  As a business owner, my goal is to get best return for my investment. I set out to compare these three platforms side by side with a conservative budget of $10 dollars a day for each platform. I used almost identical ads for all three platforms with key objective to improve brand recognition in the geographic areas of our interest – Ottawa, Canada; Rochester, Minnesota; and Fargo, North Dakota.
Here is the scoop.

Google has become very expensive in comparison to what it used to be just a few years ago. Keyword competition is fierce and most common keywords associated with my industry – web design – are very expensive. Cost per Click (CPC) for popular keywords (e.g., build a website) ranges from $3 to $8 dollars. Keywords with high competition are out of reach for me right off the bat. I had to focus on keywords with medium to low competition where CPC ranged from $0.3 to $2 dollars.
I had to become very creative with my keyword strategies and use combinations of words – phrases, making assumptions about what my users might look for. Since it is impossible to get it […]